When you enter a poker tournament, do you ever look around to see how many women are playing? Do you wonder if there will be a “pro” at your table to cause you stress and grief? The truth is, both are a good probability with women’s success on the rise in the poker industry. Still, women make up less than 5 percent of most playing fields in tournaments.
The most untapped market today in poker is women. The online sites want them and are patiently waiting to scoop up the next winner to add to their promotable stable of professional players. One very possible venue for these ladies on the rise to emerge from is ladies-only poker tours. New women’s poker tours are popping up on an average of two a year, promoting events for women and providing environments for women to learn how to build their game and move into open events.
One of the most successful women poker tours traveling around the United States is the High Heels Poker Tour (HHPT). With founder Lauren Failla at the wheel, she plans to make the tour international and increase women’s interest in poker. “The only tour that existed prior to 2007 when the HHPT began was on the West Coast. With research in hand and realizing that women’s poker was virtually non-existent on the East Coast, I decided to create an outlet where women could make their mark,” she says. “Understanding the market is paramount as I continue through this journey to bring women’s poker to the next level. The High Heels Poker Tour now has events all over the United States and abroad. In looking toward the future, my efforts will continue to focus on this demographic while creating new and exciting opportunities for the HHPT and HHPT Academy for Women.” (more…)